Medical tourism has recently become a trending field in the health sector globally, however, it has been a perplexing task for many players to tap into lucrative opportunities successfully. Enera designs medical tourism strategies at the levels of both countries and healthcare providers to increase their volume of international patients and improve the value added. For this purpose, we conduct in-depth market research to determine target countries and their specific niches that are most suitable to the unique selling points of our clients. Based on this research, we develop data-driven marketing, segmentation, positioning and communication plans to ensure optimal outcomes. Finally, we take active role in the preparation of marketing campaigns, especially focusing on digital channels, tools and techniques.